GLOBAL BEVERAGE TREND REPORTS

TRENDS INTELLIGENCE BEVERAGES

We detect those early signals in the beverage market when they still seem unconnected and translate them into tangible business decisions. Thus, information stops being just theory and becomes concrete movements for your portfolio, innovation projects, and channel strategy.

Discover our system
GLOBAL BEVERAGE TREND REPORTS

TRENDS INTELLIGENCE BEVERAGES

We detect those early signals in the beverage market when they still seem unconnected and translate them into tangible business decisions. Thus, information stops being just theory and becomes concrete movements for your portfolio, innovation projects, and channel strategy.

Discover our system
LOTS OF INFORMATION, BUT LITTLE ACTION

A Common Problem

The beverage market is changing at an unprecedented speed. New generations bring different expectations regarding health and authenticity. Consumption habits have become hybrid, and categories like NOLO (No & Low Alcohol) are rearranging the shelves. In this context, the winner is not the one who accumulates the most products, but the one who understands what tension the consumer is activating. Many companies suffer because they receive information late, scattered, and without practical application for hospitality or distribution.

WHOEVER DETECTS THE CHANGE FIRST, DESIGNS THE RESPONSE FIRST

A SOLUTION

OUR PROPOSAL

We generate beverage trend reports that are actionable and adjusted to the client’s reality. To ensure data answers the right questions, we organize the analysis according to business priority at any given moment: whether filtering by geographic area, product category, or diving deep into consumption moments.

01. COUNTRY OR REGION: Europe, Spain, USA, Latam, Asia…
02. PRODUCT TYPE: Wine, Spirits, Beer, RTD, NOLO, Functional, Water…
03. CONSUMPTION OCCASION: Aperitif, Afterwork, Meal, Night, Wellness, Celebration, On-the-go…

WHAT WE DELIVER

Our Reports

The document’s purpose is to anticipate trends that will affect the business and inspire innovation in areas such as product, format, experience, or communication. The report seeks to detect specific opportunities in retail, e-commerce, hospitality, and travel retail channels to, finally, turn that analysis into an action plan defining what steps to take tomorrow. These are the materials and sessions included depending on the project scope:

01.

Main Report

Extensive and detailed document in PDF or PPT format.

02.

Executive Summary

Direct synthesis condensed into one or two pages.

03.

Presentation. Session

Internal team session, online or in-person.

04.

Landing Session

Portfolio or innovation decision-making. *Optional
HOW WE DO IT

METHODOLOGY

Market analysis requires going beyond simple data collection to avoid “analysis paralysis” due to information overload. We apply a sequential methodology that cleans findings, discards passing fads, and translates change signals into clear commercial guidelines. This filter guarantees resources are allocated only to validated and profitable opportunities for the company.

01. OBSERVATION: Continuous market observation and emerging signals.
02. FILTER: Separation between “fad” and relevant change.
03. SYNTHESIS: Synthesis into actionable insights (not just inspiration).
04. PRIORITIZATION: What deserves attention now / later / under surveillance.

A SAMPLE

INSIGHT EXAMPLE

TREND: ASPIRATIONAL COLLABORATIONS

What it is / why it happens
Evidence (cases + signals)
Channel implications
Brand / business opportunities
Recommended actions (quick wins + bets)

Strategic Insight:
Brands ally with a universe that allows them to elevate their desire, price, and status. The bottle is no longer just a product: it is a symbol of belonging, speed, and victory.

ILLUSTRATIVE DELIVERABLE EXAMPLE
BASED ON EACH NEED

Report Levels

PULSE

The essential dose of information to understand the current landscape quickly, without detours and focused on what matters.

PULSE

This option is designed for agile reading, offering a clear executive summary. It focuses on the most relevant, illustrating each point with a curated selection of 2 or 3 practical examples per identified trend.

DEEP DIVE

A deep immersion into trend analysis with practical tools to start working.

DEEP DIVE

Access the full report, which analyzes each trend in depth, supported by a wide range of market examples. It also includes basic work recommendations to guide your next steps.

OUTLOOK

The most complete and personalized strategic vision, designed to project your brand's future in the sector.

OUTLOOK

Beyond the full beverage trend report, this option activates your team with a “Team challenge”. It is complemented by personalized consulting to apply insights to your specific reality.
WE ARE SPECIALISTS

Our Team

We combine executive strategy with deep consumer analysis. We know the challenges of mass consumption from the inside, having managed growth in global markets. This practical experience allows us to anticipate real changes and activate brands, separating relevant signals from simple distractions.

Philippe Ortega

CEO & Senior Advisor
Extensive experience in international strategy, executive decision-making, and trend anticipation in wine and beverages.

Jorge Navarro

PhD | Senior Strategy & Innovation Advisor
Specialized in growth, business model transformation, and trend anticipation in leading FMCG and beverage companies.

Nerea Matilla

Marketing & Market Intelligence Advisor

Specialized in strategic positioning, trend analysis, and insight activation for executive decision-making.

Enara Altuna

Strategy & Research Analyst
Specialized in qualitative research, emerging signal detection, and knowledge synthesis for high-uncertainty contexts.
CONTACT

Tell us about your project

We would be delighted to hear about your project and to be able to help you.

  • e-mail: contact@madeinwine.eu
  • Phone : +34 629 712 504

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