PASSION FOR WINE

WINE BUSINESS COACH

PASSION FOR WINE

At Made in Wine we operate from the strategic area of wineries and spirits companies, helping them to develop and boost their businesses.

HOW WE DO IT
PASSION FOR WINE

WINE BUSINESS COACH

WINE BUSINESS COACH

At Made in Wine we operate from the strategic area of wineries and spirits companies, helping them to develop and boost their businesses.

HOW WE DO IT

WE AUDIT YOUR BUSINESS TO ENHANCE IT

We work from the strategic planning, marketing and distribution, to the definition of a coherent wine range, the tasting of blends with the winemaker, and the education – all with a market-based approach.

PHILIPPE ORTEGA

Made of wine

Philippe, founder of MiW, has always been tied to the best European wine-producing areas : born in Reims (the cradle of Champagne), he has lived in Alsace, Navarra, Bordeaux, Madrid, La Rioja, Portugal and the Basque Country. He has almost 30 years of experience in the world of wine and in positions of the highest responsibility, notably leading large teams in a multinational company and world co-leader in the sector.

FIND OUT ABOUT HIS FULL CAREER
PHILIPPE ORTEGA

Made of wine

Philippe, founder of MiW, has always been tied to the best European wine-producing areas : born in Reims (the cradle of Champagne), he has lived in Alsace, Navarra, Bordeaux, Madrid, La Rioja, Portugal and the Basque Country. He has almost 30 years of experience in the world of wine and in positions of the highest responsibility, notably leading large teams in a multinational company and world co-leader in the sector.

FIND OUT ABOUT HIS FULL CAREER
WE BRING EXPERIENCE

Our Services

01.

Audit

Business analysis
Strategic Planning
Marketing and Distribution Plan
Wine style

02.

Action

Areas for improvement
Definition of wine range
Assemblages
Wine tourism

03.

Coaching

Support to CEO’s and managers
Expertise in winery purchases
Recruitment interviews
Wine Education
PHILOSOPHY

Common sense and proximity

Our work philosophy is based on common sense and proximity with all the agents involved in the projects: from the CEO to the different components of the client’s team.

PHILOSOPHY

Common sense and proximity

Our work philosophy is based on common sense and proximity with all the agents involved in the projects: from the CEO to the different components of the client’s team.

CLIENTS

Cases of success

MONTLOUIS SUR LOIRE – FRANCE

DOMAINE THET

Purchase and investment project definition, architectural competition for the new winery and complete redesign of the Domaine’s concept: the brand, its wines, services, oenotourism, etc.

TRAS O MONTES – PORTUGAL

CASA
DO JOA

Definition of the winery’s creation project with the owners, the strategic plan, the product range and the distribution policies.

ROMANIA

ALEXANDRION GROUP

Romanian leader in Wines and Spirits (€170M turnover). Comprehensive audit of its wine subsidiary “The Iconic Estate”: style of the wines, range and positioning, premiumisation of the portfolio, role of the Appellations / PDO and the varietals, distribution policies and commercial structure.

SPAIN

PERNOD RICARD
WINEMAKERS

Several projects to launch new wines, from market opportunity analysis to blends. All with ratings above 90 points.
• Campo Viejo / DOcaRioja
• Azpilicueta / DOca Rioja
• Ysios / DOca Rioja
• Tarsus / DO Ribera del Duero
• Aura / DO Rueda

URUGUAY

FINCA
PIEDRA

Restructuration project of the product range and positioning, definition of a new national distribution policy for the hospitality sector and direct selling.

SAN SEBASTIÁN, BASQUE COUNTRY

BASQUE CULINARY CENTER

BCC University for research and innovation in gastronomy and food. Member of the Board for 5 years. Consultancy and benchmark mission for a large innovative project in the world of wine.

NAVARRA, SPAIN

LISKAR VINOS

Strategic consultancy for the recovery of centenary Garnacha grapes in Liédena – Baja Montaña de Navarra and the launch of a prestige range. Personal project of Frank Smulders, Master of Wines.

BAYONNE, FRANCIA

CAFÉS
XIMUN

Strategic advice to a family-run artisanal roasting company that continues the tradition of speciality coffees: premiumisation of the range, analysis of distribution channels and mentoring with the management team.

BRAGANÇA, PORTUGAL

TREE FLOWERS SOLUTIONS

Strategic advice to a leading Biotech enterprise in natural treatments for wine and vines.

TESTIMONY’S

What Customers Think

Frank Smulders MW

MASTER OF WINE & WSET / WINE EDUCATOR

I know Philippe Ortega since the early 1990s and have come to know him as one of the most professional people in the wine business. With a deep knowledge of the Spanish and the international wine world, a sharp and analytical intelligence, fluency in 5 different languages and moreover warm, sympathetic, friendly character, he offers a quite unique combination of qualities which make him the outstanding wine
professional he is. I worked with him in various roles and have always much enjoyed our collaboration.

Christian Barré

PRESIDENT AND CEO OF PERNOD RICARD WINES SPAIN (2009 -2017)
EX-PRESIDENT OF THE “FEDERACIÓN ESPAÑOLA DEL VINO” (2015 - 2017)

With solid experience in the Wines & Spirit business Philippe has played a key role in redefining the company strategy and Ways of Working and has been essential in the implementation of our plan. His amazing international background and knowledges are really helping to bring width and Depth in all analysis. He has a natural ability to communicate and very strong interpersonal skills that make him a very efficient and highly respected manager by his peers and all employees. I really enjoyed working with him during these 8 years and the trust he inspires make you grow and be stronger.

Carlos González

DIRECTOR GUIA PEÑIN (BEST-SELLING WINE GUIDE FROM SPAIN)

I have known Philippe for almost 15 years, and he has always demonstrated not only a broad knowledge of the wine industry in commercial aspects but also in the aspect of sensitivity for the wine itself and for the people who make it. It is as important to know and value well-made wines as it is to recognize and support those who make them. For me this is Philippe’s great value and authenticity.

CONTACT

Tell us about your project

We would be delighted to hear about your project and help you.

  • e-mail: contact@madeinwine.eu

  • Telephone : +34 629 712 504

Thank you for your message. It has been sent.
There was an error trying to send your message. Please try again later.