WE AUDIT YOUR BUSINESS TO ENHANCE IT
We work from the strategic planning, marketing and distribution, to the definition of a coherent wine range, the tasting of blends with the winemaker, and the education – all with a market-based approach.
PHILIPPE ORTEGA
Made of wine
Philippe, founder of MiW, has always been tied to the best European wine-producing areas : born in Reims (the cradle of Champagne), he has lived in Alsace, Navarra, Bordeaux, Madrid, La Rioja, Portugal and the Basque Country. He has almost 30 years of experience in the world of wine and in positions of the highest responsibility, notably leading large teams in a multinational company and world co-leader in the sector.
PHILIPPE ORTEGA
Made of wine
Philippe, founder of MiW, has always been tied to the best European wine-producing areas : born in Reims (the cradle of Champagne), he has lived in Alsace, Navarra, Bordeaux, Madrid, La Rioja, Portugal and the Basque Country. He has almost 30 years of experience in the world of wine and in positions of the highest responsibility, notably leading large teams in a multinational company and world co-leader in the sector.
WE BRING EXPERIENCE
Our Services
01.
Audit
Strategic Planning
Marketing and Distribution Plan
Wine style
02.
Action
Definition of wine range
Assemblages
Wine tourism
03.
Coaching
Expertise in winery purchases
Recruitment interviews
Wine Education
PHILOSOPHY
Common sense and proximity
Our work philosophy is based on common sense and proximity with all the agents involved in the projects: from the CEO to the different components of the client’s team.
PHILOSOPHY
Common sense and proximity
Our work philosophy is based on common sense and proximity with all the agents involved in the projects: from the CEO to the different components of the client’s team.
CLIENTS
Cases of success
MONTLOUIS SUR LOIRE – FRANCE
DOMAINE THET
Purchase and investment project definition, architectural competition for the new winery and complete redesign of the Domaine’s concept: the brand, its wines, services, oenotourism, etc.
TRAS O MONTES – PORTUGAL
CASA
DO JOA
Definition of the winery’s creation project with the owners, the strategic plan, the product range and the distribution policies.
ROMANIA
ALEXANDRION GROUP
Romanian leader in Wines and Spirits (€170M turnover). Comprehensive audit of its wine subsidiary “The Iconic Estate”: style of the wines, range and positioning, premiumisation of the portfolio, role of the Appellations / PDO and the varietals, distribution policies and commercial structure.
SPAIN
PERNOD RICARD
WINEMAKERS
Several projects to launch new wines, from market opportunity analysis to blends. All with ratings above 90 points.
• Campo Viejo / DOcaRioja
• Azpilicueta / DOca Rioja
• Ysios / DOca Rioja
• Tarsus / DO Ribera del Duero
• Aura / DO Rueda
URUGUAY
FINCA
PIEDRA
Restructuration project of the product range and positioning, definition of a new national distribution policy for the hospitality sector and direct selling.
SAN SEBASTIÁN, BASQUE COUNTRY
BASQUE CULINARY CENTER
BCC University for research and innovation in gastronomy and food. Member of the Board for 5 years. Consultancy and benchmark mission for a large innovative project in the world of wine.
NAVARRA, SPAIN
LISKAR VINOS
Strategic consultancy for the recovery of centenary Garnacha grapes in Liédena – Baja Montaña de Navarra and the launch of a prestige range. Personal project of Frank Smulders, Master of Wines.
BAYONNE, FRANCIA
CAFÉS
XIMUN
Strategic advice to a family-run artisanal roasting company that continues the tradition of speciality coffees: premiumisation of the range, analysis of distribution channels and mentoring with the management team.
BRAGANÇA, PORTUGAL
TREE FLOWERS SOLUTIONS
Strategic advice to a leading Biotech enterprise in natural treatments for wine and vines.
TESTIMONY’S
What Customers Think
Frank Smulders MW
MASTER OF WINE & WSET / WINE EDUCATOR
I know Philippe Ortega since the early 1990s and have come to know him as one of the most professional people in the wine business. With a deep knowledge of the Spanish and the international wine world, a sharp and analytical intelligence, fluency in 5 different languages and moreover warm, sympathetic, friendly character, he offers a quite unique combination of qualities which make him the outstanding wine
professional he is. I worked with him in various roles and have always much enjoyed our collaboration.
Christian Barré
PRESIDENT AND CEO OF PERNOD RICARD WINES SPAIN (2009 -2017)
EX-PRESIDENT OF THE “FEDERACIÓN ESPAÑOLA DEL VINO” (2015 - 2017)
EX-PRESIDENT OF THE “FEDERACIÓN ESPAÑOLA DEL VINO” (2015 - 2017)
With solid experience in the Wines & Spirit business Philippe has played a key role in redefining the company strategy and Ways of Working and has been essential in the implementation of our plan. His amazing international background and knowledges are really helping to bring width and Depth in all analysis. He has a natural ability to communicate and very strong interpersonal skills that make him a very efficient and highly respected manager by his peers and all employees. I really enjoyed working with him during these 8 years and the trust he inspires make you grow and be stronger.
Carlos González
DIRECTOR GUIA PEÑIN (BEST-SELLING WINE GUIDE FROM SPAIN)
I have known Philippe for almost 15 years, and he has always demonstrated not only a broad knowledge of the wine industry in commercial aspects but also in the aspect of sensitivity for the wine itself and for the people who make it. It is as important to know and value well-made wines as it is to recognize and support those who make them. For me this is Philippe’s great value and authenticity.
CONTACT
Tell us about your project
We would be delighted to hear about your project and help you.
e-mail: contact@madeinwine.eu
Telephone : +34 629 712 504
