Made in Wine was a key partner in defining and executing the international positioning strategy of our brands. With a clear, pragmatic approach and deep sector expertise, they helped us clarify our value proposition and communicate consistently across international markets. A strategic consulting project, strongly results-oriented, that brought real value to the Casa do JOA project.

I have always considered Philippe, above all, to be a deeply human person. His way of treating people is a constant reference and one of his greatest strengths. Professionally, he leaves a mark wherever he goes, with a truly impressive vision of the wine world.

I have had the pleasure of knowing Philippe for many years, and it was only natural that I turned to him when I needed guidance on the evolution and strategic direction of my company. His expertise, grounded in a rare ability to listen and analyse, helped me reach a key milestone and enabled a strategic repositioning. Beyond his professional excellence, his human qualities represent a rare and deeply valued asset.

Philippe Ortega is a highly respected professional in the wine sector, with strong expertise in marketing and sales. What truly sets Philippe apart, however, is his ability to bring teams together, his entrepreneurial spirit and, above all, his human values.

Philippe is a great professional in the wine sector. His proven career backs him up, with an ability to reinvent himself and focus his work from a practical and useful perspective for wineries. Having been able to share professional moments with him has been completely compatible with discovering that, furthermore, he is a great person.

With a solid background in the wine and spirits business, Philippe has played a leading role in redefining the company’s strategy and way of working and has been vital in the implementation of our plans. His incredible international background and knowledge are helping to give breadth and depth to all analyses. He has a natural communication capacity and very strong interpersonal skills that make him a very efficient manager, highly respected by his colleagues and all employees. I have greatly enjoyed working with him during these 8 years and the trust he inspires makes you grow and be stronger.

Working with Philippe is very rewarding, as we are building a long-term partnership that values Novo Mel’s products and brings in distinctive partners.

Working with Philippe is easy. Innovative, with a deep understanding of the wine world from multiple perspectives, and highly professional—that is how I would define him professionally. Our experience working together has always been very positive and, perhaps most importantly, there is the certainty that Philippe, regardless of external factors or constraints, guarantees high-quality work, dedication, and full commitment to everything he does.

Philippe is someone who truly lives leadership, believes in solutions, and trusts the people who make them a reality.

Balancing professional efficiency with an authentic human relationship is never easy. With Philippe, this balance is a reality, and we are sincerely grateful.

Beyond his excellent knowledge of the wine world, Philippe impressed me with his clear-sighted view of the industry’s evolution and, even more so, with his ability to anticipate the need for adaptation in response to the many changes currently underway. This intellectual honesty in the service of his vision is undoubtedly one of his greatest strengths.

Philippe is an entrepreneurial and innovative professional, with deep expertise in the wine sector and a global vision also connected to gastronomy, bringing together origin, market and brand.

There are a few words that define Philippe perfectly: professionalism, simplicity, approachability and intelligence. Working alongside him on an ultra-luxury product project has been a true privilege. I hope a new opportunity to collaborate and share experiences together will arise soon.

“Great work by Philippe: professionalism and passion combined — a combination that never fails.”

I have known Philippe Ortega since 2007, when he was CEO of Pernod Ricard Bodegas, and I later had the opportunity to collaborate closely with him during his time as a consultant. Over these years, I have consistently been impressed by his strategic vision, leadership, and deep understanding of the wine industry. As a CEO, Philippe demonstrated strong business acumen combined with an excellent ability to lead teams, drive performance, and manage complex organisations within an international group like Pernod Ricard. As a consultant, he brought the same rigor and insight, adding a sharp analytical perspective, pragmatism, and a genuine capacity to challenge assumptions while remaining constructive and results-oriented. Philippe combines strategic thinking with hands-on execution, and he has a rare ability to align stakeholders around clear objectives. Beyond his professional skills, he is a trusted partner, intellectually honest, and a pleasure to work with.

Philippe supported us through a consulting process aimed at professionalising the sales team, conducting an in-depth review of both sales and marketing procedures. His contribution was key in structuring processes, clarifying roles, and establishing a more organised, consistent and results-driven way of working, without losing proximity or a strong sense of practicality.

I have known Philippe for almost 15 years and he has always demonstrated not only a broad knowledge of the wine sector in commercial facets but also in the aspect of sensitivity for the wine itself and for the people who make it. It is just as important to know and value well-made wines as it is to recognize and support those who achieve it. For me, that is Philippe’s great value and authenticity.

Philippe’s support was instrumental in our entry into the Spanish market. His experience, availability and strategic vision made all the difference in this process.

I worked with Philippe Ortega for many years within the same company, alongside different key partners, both in my role as an executive and member of the executive committee, and later as President of the Interprofessional Organisation and the Regulatory Council of the Rioja DOCa. I have met very few people with such a high level of professional knowledge of the wine market and such deep expertise in wines as Philippe Ortega — and he is also an outstanding colleague.

I have known Philippe Ortega since the early 90s and have come to know him as one of the most professional individuals in the wine business. With a deep knowledge of the Spanish and international wine world, a sharp and analytical intelligence, fluency in 5 different languages and, furthermore, a warm, friendly and kind character, he offers a rather unique combination of qualities that make him the outstanding wine professional he is. I have worked with him in various positions and have always greatly enjoyed our collaboration.